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Apple's Secret Program For Mobile Marketing: A Big Change On Conventional Publicity Strategy
Computer giant Apple has made some moves in the past a few months (including development in the iphone apps market space) which includes a well-kept secret interest in mobile publicity. Apple filed a patent application a few months ago that came to the attention of the public. The contents of that patent application indicate a likely alteration in the manner that Apple could cash in on its products-both hardware and software, the software obviously is straightly related to iphone applications which have become so popular in recent years. The details of the patent describe what Apple named as 'enforcement routine' software which means that the company will integrate advertising into its hardware and software that customers simply can not skip over.
The patent also states the fact that users would have to prove that they have either seen or listened to an ad before being able to get into the functionality features of the hardware. For example, an user could not use their iPod until they have watched the advertisement and then punched in a code to prove that the advertisements are watched in their entirety.
The variety of hardware that Apple that is developing this application for ranges from the iPhone to the set top box television, Apple TV, to a notebook, the iPod touch and many more. The catch is that customers will need to endure a very savvy advertising plan that ensure they are paying attention. If not, the system can simply block the user from using the devices until compliance is met. The fact that Steve Jobs himself is noted in the Apple credit for the patent tells us that this program is not just the fantasy of an Apple engineer.
The implications of this type of bold advertising move could very well rock the industry as we see the strategy of opening up the development of iphone 3g apps continue to fuel the amount of downloadable iphone apps; which in return makes apple's mobile marketing products that much more desirable.
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